LetsBuyIt Blog

An article of Cédric of “Woweffect” has given us some great links to truely unforgettable ads. Check out all these great ads as listed on DezineHQ, Toxel, SmashingApps and Tumblr.

We would also like to add this Adidas add to our favourite adds because it is really unique (here). This unique ad made us look for other handwritten designs, which made us tumble upon this list of excellent handwritten designs: Smashing Magazine site.

Are there any other great ones that you would like to recommend?

By the way we were inspired by this movie:

Source: youtube.com

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The recently published article “This Ad Stinks: Let Readers Vote” by Business Week gives some great information about the result that viewers’ feedback on ads have for the advertiser. We have already previously taken note of StumbleUpon.com, a rating website for websites, people and videos, but we think it is worthwhile mentioning now in this context. The notion that advertisers ask for a review or rating of their ads before the roll-out of a large campaign can save tremendous amounts of money but also generate huge traffic in case you are voted positively. The only questions is whether advertisers like the idea of being criticised or rated?

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I had previously written about video ads and now found this interesting article on Off-the-record with some more good examples for video ads. It seems that the German market tries to go video now to sell their products. Another good site also Ikea.de, which present almost every room in short videos nowadays.

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Yesterday and today, Emmanuel and me are at the OMD 2007 Media and Marketing Fair in Düsseldorf. Everybody of the German Marketing and Advertising scene is represented at this fair so it is a great opportunity to meet all the companies, potential partners and representatives of our competitors alike.

The potential is amazing and therefore we are more than keen to soon launch and be part of this thriving e-commerce movement of new media. We can identify interesting shifts in the news, media and marketing industry as the market is moving on from the old ways of thinking into the new e-generation. One sentence summarizes our blackberry generation: “We have reached a time, where people are willing to send intangible cyber-gifts and even pay for this”.

One highlight, at least for us, was my interview with the Julius Endert from Handelsblatt.com, the most influential business newspaper in Germany, who also act as main sponsor for the OMD. Check out the video in the Handelsblatt Video Page. You will soon be able to find the translated script here on our blog.

Hope to see you at the OMD.

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The system lets publishers insert streaming video ads in online video content on their Web sites.

Google on Tuesday launched its AdSense for Video pilot program to test its system to allow publishers to insert streaming video ads in online video content on their Web sites.

“With this pilot, publishers control when the ads play in their videos and choose which videos get the ads,” said Christine Lee, AdSense product marketing manager, in a blog post.

AdSense is a Google advertising program that lets publishers place ads on their Web sites and split the fees paid by advertisers with Google. AdSense already lets publishers place click-to-play video ads.

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